The Friction Tax Intensive

The story you're telling is probably the easy one.

Not the market. Not the timing. Not the partner who let you down. There's usually a harder, truer version underneath — the one you already know and haven't said out loud. This is where you say it, and figure out what's actually next.

See the two paths How it works
Not Another Reframe

This isn't insight dressed up as an excuse. It's finding what you're actually avoiding saying.

You don't need someone to tell you it wasn't your fault, or that everything happens for a reason. You've heard that already, and it didn't move anything. What moves something is being walked, directly, to the version of the story you've been skipping — and then figuring out what's actually next. No judgment. Just an honest look at what actually happened.

What "Next" Usually Looks Like

Rarely one clean answer. More often two half-formed things pulling at you at once, or one thread you already know is right but can't commit to. Both are normal. The Intensive isn't built to hand you a tidy pivot — it's built to help you tell the difference between what's worth committing to and what you're just still chasing out of habit.

The Format

Working sessions, not a coaching program.

This isn't scheduled advice delivered on a curriculum. It's a hybrid of live working sessions and async diagnostic — deliberately different from standard coaching, because standard coaching assumes you need more information. Most people at this stage need less noise, not more input.

Live

Direct working sessions where the actual decisions get made in real time, not homework assigned for later.

Async

Diagnostic work between sessions so live time is spent deciding, not catching up.

Two Paths

Pick the one that matches what's actually broken.

Both combine personal and business decision work in one engagement. The difference is depth and time, not topic.

The Sprint $2,500
Two Weeks

A focused, fast engagement for one clear decision that's been stuck — not a full life audit.

Right for you if You know roughly what the decision is. You need someone to help you see it clearly and commit, not spend a month exploring.
Apply for the Sprint
How It Works

Three moves, not a curriculum.

01
Diagnostic
A direct look at what's actually creating friction — personal and business, together, not siloed into separate conversations.
02
Working sessions
Live sessions where decisions get made, not just discussed — the hybrid format that sets this apart from standard coaching.
03
The someone
Whatever surfaces — a person, a partnership, a specific answer — becomes the concrete outcome you leave with.
Start Here

Five honest questions decide which path fits.

No pitch, no application. The Post-Mortem is five direct questions about what actually happened and where you are now — what comes back tells you whether it's the Sprint, the Immersion, or the Friction Tax Session alone.

Take the Post-Mortem Start with the Friction Tax Session — $299